ANNIKA Blog

The 2010 Annika Sorenstam Golf Scholarship

As one of my Foundation initiatives , I host two promising Swedish juniors to the US every year.  I had a lot of fun with Johanna Tillstrom and Robin Pettersson last week, the recipients of the 2010 Annika Sorenstam Golf Scholarship!  I spent time with them at my Academy , sharing my passion for golf and fitness and also my knowledge about the game and what is takes to reach your full potential.  I shared stories about my life as a professional golfer, my training routine, goal setting and the commitment and focus it takes to reach the top.  Johanna and Robin also worked with my fitness coach, Kai Fusser.

When Johanna and Robin weren’t busy practicing and playing golf, they visited two colleges near the Orlando-area: the University of Florida and the University of Central Florida.  They also attended the Arnold Palmer Invitational, a PGA Tour event at the Bay Hill Club and Lodge in Orlando. This gave them the opportunity to see firsthand what life on tour can be like.  

 
They documented their trip in a journal (written in Swedish), take a look at it here.
 
Johanna and Robin, I hope you had fun and learned a lot.  I wish you both the best of luck with your future!

Annika and the Callaway - Performance Analysis System

Annika at the CPC Celebration Clinic

The Ritz-Carlton Destination Club and Annika announce new partnership

ORLANDO, Fla. – March 23, 2010 – Unveiled today, The Ritz-Carlton Destination Club, an equity-based, luxury destination club, and Hall of Fame golfer, Annika Sorenstam, have entered a new partnership where Annika will serve as an ambassador of the brand. For the benefit of Club Members, this partnership presents the opportunity for elite experiences that mirror Annika’s passions and growing lifestyle brand. As part of the exclusive partnership, The Ritz-Carlton Destination Club will create an “ANNIKA sense of place” at Club locations with branded products including everything from signature clothing and fragrances, to wines and autographed photography. Culinary events, wine tastings and golf outings with Annika will provide memorable, once-in-a-lifetime experiences for Members of all ages. The ANNIKA Academy will also take the team on the road to select Club locations to inspire players of varying skill levels to reach their potential by transferring more energy and power from the gym to the golf course. “We are thrilled to have Annika Sorenstam represent The Ritz-Carlton Destination Club,” said Peter J. Watzka, executive vice president and chief operating officer for The Ritz-Carlton Development Company, Inc. (an affiliate of The Ritz-Carlton Hotel Company, LLC). “This partnership is an excellent opportunity for The Ritz-Carlton Destination Club to work with one of the world’s top golfers and offer our discerning Members extraordinary experiences they will not find anywhere else but at our Clubs.” “I am honored to represent The Ritz-Carlton Destination Club brand, which is the most prestigious Destination Club in the world,” said Annika. “There is a lot of symmetry between the lifestyle The Ritz-Carlton affords their Members and the products and services my brand represents. Together we will provide inspirational Member experiences.”

View the full press release here.

Annika on the Golf Channel at the Tavistock Cup

Annika will be in the Golf Channel booth live from the Tavistock Cup today at 1:00 PM Eastern and tomorrow at 2:00 PM Eastern.  Don't miss the action!  

ANNIKA Academy CPC Ribbon Cutting

Annika and the Governor of Arkansas

Annika receiving the Arkansas Traveler Award from Governor Beebe

ANNIKA Fragrance

As many of you know, we launched the ANNIKA Fragrance in May of 2009 through a licensing arrangement with S.A. Fragrances.  We were excited about the project and proud of the finished product. However, S.A. Fragrances have not fulfilled the contractual obligations set forth in our agreement. Therefore, it is with great disappointment that we tell you we have terminated our relationship with S.A. Fragrances.  We want to make it very clear that we are no longer associated with this group and they are no longer licensed to use Annika’s name or likeness, and may not sell any remaining inventory.

  

We hope that by being proactive now, it will be better for all of us in the long run. We appreciate the support of any retailers who have purchased our product for the purpose of resale.  Moving forward, you will still have the opportunity to sell the remainder of your inventory, though new orders legally cannot be refilled by S.A. Fragrances. Any remaining inventory will be sold on www.shopannika.com.

 

We apologize for any inconvenience this may have caused any of you.

 

Thank you for your continued support.

 

Mike McGee

Managing Director, ANNIKA

 

 

Ava and family by the lake now in the gallery

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New Photos

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