Greetings from Sweden. This is Mike and we have arrived here in Annika’s hometown of Bro and have a busy week ahead of us. The third annual ANNIKA Cup, a golf event that the ANNIKA Foundation started to give the top 12 Swedish junior girls a chance to play a spirited team competition takes place this week….amongst many other things. For those of you who thought our girl has slowed down, or simply came here to enjoy the wonderful Swedish summer…….think again!
Here is a little peek at her schedule the next eight days…….
· Monday
o In the morning, the ANNIKA Cup Foursome matches begin at Bro Balsta Golf Club.
o Annika is hosting a sponsor clinic at a neighboring course, Bro Hoff Golf Club.
o We will quickly change into formal attire and go meet with the King and Queen of Sweden at their Castle, where they will present her with a lifetime achievement award for all she has done for Sweden. This is the second time she will be honored by the Royal Family.
o ANNIKA Cup Singles Matches continue in the afternoon at Bro Balsta Golf Club.
· Tuesday
o Early in the morning, Annika is the guest at a local business meeting at Bro Balsta Golf Club.
o She has a meeting with the Swedish Golf Federation.
o Media Training for the 12 participants in the ANNIKA Cup.
o Press conference for the event and other ANNIKA brand business endeavors.
o Individual interviews with local and national media.
o Lunch with the juniors.
o Photo shoot with the juniors.
o Practice with the juniors.
o ANNIKA Cup dinner and prize ceremony.
o ANNIKA Cup Sponsor Am-Am awards dinner.
· Wednesday
o Annika will host a Cutter & Buck Day (C&B) near Stockholm.
§ Q&A with Conference delegates regarding the launch of the ANNIKA Collection in Sweden.
§ Internal meetings with the C&B team.
§ Key account meet & greet.
§ Lunch with the group.
· Thursday
o ANNIKA Team and potential tournament sponsor meetings.
o We have a separate business meeting in the afternoon about an exciting possibility.
· Friday
o We fly to the southern part of Sweden in the morning.
o Annika will visit a new course the Swedish PGA owns and participate in the “Grand Opening.”
o Lunch with Swedish PGA.
o Meet & greet with Swedish PGA key employees, members, sponsors, etc.
o Opening Ceremony with Annika.
o Dinner
o Flight back to Stockholm.
· Saturday
o Reopening Ceremony of “Sorenstam’s Corner,” a section of Bro Balsta Golf Club that honors Annika and Charlotta and their accomplishments in golf.
o Fly to Switzerland for meetings and Annika’s participation in the presentation the governing bodies of golf are making to the International Olympic Committee (IOC) to try and get golf into the 2016 Olympics.
· Sunday
o Rehearse for Annika’s participation in the presentation to the IOC.
o Dinner with the team.
· Monday
o Annika will join Tim Finchem, Colin Montgomerie and the top governing bodies of golf for their presentation to the IOC.
o Other business meetings in the afternoon.
· Tuesday
o Fly back to the US.
Mixed into this schedule will be time with family, friends, and of course the daily business e-mails that are the norm. We also hope to enjoy the taste of a few Swedish traditions…..such as meatballs and goodies (candy)……but not too much.
Take care and have a great week!